Position Overview
Our client is seeking an experienced Senior Amazon PPC Manager to lead client advertising campaigns and manage our growing PPC team. As a boutique agency, they pride themselves on delivering hands-on, strategic support to their clients. This role combines team leadership with direct client management, requiring someone who can both mentor junior team members and maintain strong client relationships while driving measurable results across diverse product categories.
Key Responsibilities
Strategy & Campaign Management:
Develop and execute comprehensive Amazon PPC strategies for multiple client accounts across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns
Budget Management:
Manage client advertising budgets ranging from $20 K to $200 K+ monthly while maintaining target ACo S, TACo S, and ROAS goals
Research & Analysis:
Conduct keyword research, competitor analysis, and market opportunity assessments for diverse product categories
Campaign Optimization:
Optimize campaign structure, bidding strategies, and budget allocation across client portfolios
Advanced Tactics:
Implement advanced PPC tactics including dayparting, placement optimization, and audience targeting
Platform Staying Power:
Stay ahead of Amazon platform updates and test new advertising features for client benefit
Team Leadership
Team Development:
Lead and mentor a small team of PPC specialists (2-4 team members)
Processes & Quality:
Establish efficient workflows and SOPs for campaign management and client reporting
Mentorship:
Provide hands-on training and quality assurance for junior team members
Resource Management:
Delegate client accounts and campaigns based on team capacity and skill level
Culture:
Foster a collaborative, learning-focused team culture in our boutique environment
Client Management
Primary Contact:
Serve as primary point of contact for key client accounts
Client Strategy:
Lead client strategy calls and quarterly business reviews
Goal Translation:
Translate client goals into actionable PPC strategies
Communication:
Communicate performance updates, insights, and recommendations clearly and proactively
Expectations & Guidance:
Manage client expectations and provide consultative guidance on Amazon advertising best practices
Growth & Retention:
Identify upsell opportunities and contribute to client retention efforts
Analytics & Reporting
Reporting Dashboards:
Build and maintain customized reporting dashboards for client accounts
Performance Reporting:
Deliver monthly performance reports with strategic insights and action items
Audits & Optimization:
Conduct regular audits of client accounts to identify optimization opportunities
A/B Testing:
Perform A/B testing on ad copy, creative assets, and bidding strategies
Market Tracking:
Track competitor activity and market trends across client categories
Required Qualifications
Minimum 4 years of hands-on Amazon PPC management experience, preferably in an agency setting
Proven experience managing multiple client accounts simultaneously
Track record managing combined monthly ad budgets of $100 K+ with demonstrable ROI improvements
1-2+ years of team leadership or mentorship experience
Strong client-facing communication skills and ability to build trusted relationships
Deep expertise with Amazon Seller Central, Vendor Central, and Amazon Advertising Console
Proficiency with PPC analytics and reporting tools (Helium 10, Jungle Scout, Pacvue, or similar)
Advanced Excel/Google Sheets skills for data analysis and custom reporting
Self-starter mentality with ability to manage priorities independently in a fast-paced environment
Strong (C-level) written and verbal English communications skills
Ability to work full-time EST aligned
Preferred Qualifications
Experience working in a digital marketing or Amazon-focused agency
Exposure to Amazon DSP and Amazon Attribution
Familiarity with third-party PPC management platforms (Perpetua, Teikametrics, Skai, etc.)
Knowledge of Amazon SEO and organic ranking factors
Experience across diverse product categories (consumables, electronics, home goods, etc.)
Understanding of full-funnel marketing strategies
Certification in Amazon Advertising
Experience with client onboarding and new business pitches
Key Competencies
Client-Focused:
Natural relationship builder who can communicate complex strategies in accessible ways
Analytical Mindset:
Ability to interpret data across multiple client accounts and translate insights into winning strategies
Leadership:
Collaborative management style that develops team members while maintaining quality standards
Adaptability:
Thrives in a dynamic boutique environment where priorities shift and you may wear multiple hats
Strategic Thinking:
Can balance short-term performance goals with long-term client growth
Attention to Detail:
Meticulous approach to campaign setup, monitoring, and client reporting
Proactive Communication:
Anticipates client needs and issues before they arise
Results-Oriented:
Consistently meets or exceeds KPIs and drives continuous improvement across client portfolio
Performance Metrics
Success in this role will be measured by:
Client ad sales growth and revenue targets
Portfolio-wide ACo S/TACo S efficiency and ROAS goals
Client retention and satisfaction scores
Team productivity and development
On-time delivery of client reports and strategic recommendations
Successful onboarding of new client accounts
