Key responsibilities:
- Developing and managing advertising campaigns on Facebook Ads, Instagram Ads, Tik Tok Ads, Google Ads, and other ad networks.
- Analyzing the target audience, setting up retargeting and Look-Alike audiences.
- Creating media plans, calculating budgets, and forecasting KPI.
- Testing and optimizing ad creatives, hypotheses, and ad formats.
- Setting up and analyzing the sales funnel, integrating with CRM systems and analytics tools (Google Analytics, etc.).
- Monitoring and adjusting bids, managing manual and automated bidding strategies.
- Working with pixels, UTM tags, event tracking, and conversion settings.
- Generating reports, analyzing campaign effectiveness, and providing recommendations for improvement.
- Collaborating with designers and copywriters to create high-quality advertising content.
Main requirements:
- 2+ years of experience in targeted advertising.
- Deep understanding of advertising platform algorithms and auction mechanics.
- Ability to work with analytical tools and large datasets (Google Analytics, Facebook Analytics, Keitaro).
- Experience with various niches (e-commerce, info-products, B2 B, B2 C).
- Proficiency in Excel/Google Sheets for data analysis.
- Experience working with ad creatives: understanding which formats convert better, and basic Canva/Figma skills are a plus.
- Knowledge of automation and optimization tools for ad campaigns.
- Independence, analytical mindset, and responsibility for results.
Will be a plus:
- Stress resistance.
- English proficiency (B1 level).
- Understanding and applying A/B testing methods.
- Portfolio of successful cases.
We offer:
- Employment by Uo P/Umowa zlecenie/B2 B.
- Working in a cozy office (Mokotów) with a variety of breakfast/fruit/biscuits, awesome coffee and a private parking space.
- Mobile phone/laptop available for private use.
- Support in the legalization processes.
- Team-building events every Friday.
- Flexible working time.
- No dress code.
- Working with inspiring people, opportunity for development.
- Interesting projects in different business areas.
- A friendly working environment with work-life balance principles.
