Senior Manager Sales Sport Accounts - temp until 31.12.2026
Senior Manager Sales, Sport Accounts, Zone East
The ideal candidate should have sales experience managing complex accounts, driving projects and demonstrate a strong digital mindset. Be able to analyze forecasting and sales data, convert them into opportunities, take ownership and translate the outcome into action, both internally and externally.
Purpose & Overall Relevance for the Organization
Ensure sustainable and profitable market share and net sales growth with the assigned Wholesale account portfolio. Driving the positioning of the adidas brand and ensure Business & Digital development of the account and optimizing the brand presentation in line with European Brand & Channel strategy. Acting as Business & Digital expert for accounts adapting strategies
Key Responsibilities
Maximize sales & qualitative market share with respective accounts
Set objectives, strategies and tactics and drive long-term business planning with assigned accounts by determining sales, gross-profit plans, implementing business, digital and marketing strategies.
Develop the assigned account portfolio by analysing account specifics and market trends, identifying new opportunities for growth and providing recommendations
Analyse consumer demand, category trends and competitor assortment on the account’s platform and identify gaps in current assortment with the aim to drive sell-through across all customer touchpoints in online and offline channels
Proactively search, address, evaluate and service the commercial needs of the accounts and drive key digital acceleration initiatives
Drive the monthly sales forecast process (IBP) for respective accounts on category level
Monitor competitors’ activities within our customers environment and propose win-win action plans to increase market shares
Continuously improve and develop key sales, digital and customer service processes to provide excellence in service and efficiency in the organization
Set business targets and provide clear directions for direct reports, mentor and develop individual team members
Develop and grow strong peer network within own function and key stakeholders across the organization
Authorities
as per the adidas authorization matrix
Key Relationships
Other Zone East sales channels
DPC and Digital teams
Account Operations
Omnichannel & Brand Activation
GTM managers
Finance
European counterparts
KPIs
Standard margin target achievement
DSO targets
DPC targets
Knowledge, Skills and Abilities
Sales manager with a proven track record in sales and key account management in mid-to-large sales organization (Key Account Manager, Senior Key Account Manager)
Strong analytical skills and digital business acumen
High degree of commercial and business acumen (e.g. sales, retail, trade marketing, customer service, finance and controlling)
Be able to work in virtual teams and ability to lead cross-functional projects
Strong interpersonal skills with excellent communication and negotiating abilities as well as relationship management
Flexibility, initiative and determination
Ability to coach, manage, motivate and develop direct reports
Fluent in written and spoken in English. Skills in other languages are an added plus
Requisite Education and Experience / Minimum Qualifications
University degree preferably in Business or Economy
Functional: > 4 years’ experience in sales, marketing and / or consulting area
Industry: consumer driven, ideally apparel/fashion/shoes or FMCG
Leadership: ideally people management experience
Exposure: Sports / Fashion
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
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