Head of Care CEEMEA Function: Marketing Location:
Warsaw, MZ, PL Work Arrangement: Hybrid
ABOUT THE ROLE
CEEMEA Head of Care leads the Care & Styling portfolio across CEEMEA, shaping category and brand strategies rooted in consumer insight and shopper experience. Drives strong brand equity through ATL‑led storytelling, impactful innovation launches, and flawless execution. Ensures central brand leadership while partnering closely with local Trade Marketing teams to deliver market‑relevant activation and commercial excellence.
WHAT YOU WILL DO
Category & Brand Strategy Leadership
Lead the regional category strategy for Hair Care (Care & Styling), setting a clear ambition, growth agenda, and long‑term roadmap for CEEMEA
Shape and own regional brand strategies grounded in consumer, cultural, and category insights
Drive portfolio architecture, innovation pipelines, and lifecycle management in partnership with global teams
Identify white‑space opportunities across markets, formats, price tiers, and usage occasions
Consumer Insight & Shopper Experience
Champion a consumer‑ and shopper‑first mindset, embedding insights into all strategic decisions
Translate consumer needs and routines into compelling brand propositions and activation platforms
Partner with Trade Marketing to elevate shopper experience across channels, ensuring consistency from brand storytelling to point of sale
Leverage data, research, and market trends to inform decision‑making and optimize performance
Brand Equity & Communications Excellence
Build strong, distinctive brand equity through ATL‑led storytelling, ensuring consistency of message, tone, and visual identity
Lead the development and regional rollout of communication platforms, campaigns, and content ecosystems
Ensure creative excellence and adherence to global brand frameworks while enabling local relevance
Track and enhance brand health, equity, and consideration across markets
Innovation & Launch Excellence
Drive impactful innovation launches, from concept to execution, ensuring strong regional alignment and local adoption
Lead regional launch strategy, sequencing, and prioritization across CEEMEA
Ensure flawless execution of new launches in partnership with local marketing, trade marketing, and sales teams
Monitor post‑launch performance and continuously optimize plans to maximize ROI
Go‑to‑Market & Commercial Excellence
Partner closely with local Trade Marketing teams to translate brand strategy into compelling commercial programs
Ensure market‑relevant activation that drives sell‑in, sell‑out, and market share growth
Align pricing architecture, promotional guidelines, and channel strategies with brand ambition
Balance brand building and short‑term commercial delivery across diverse CEEMEA markets
Stakeholder & Matrix Leadership
Act as the primary CEEMEA interface between global brand/category teams and local market organizations
Influence and align senior stakeholders across marketing, trade marketing, sales, supply chain, and finance
Represent the Hair Care category in regional leadership and strategic planning forums
Navigate a complex, multicultural, matrix organization with strong influencing skills
Team Leadership & Capability Building
Lead, inspire, and develop a high‑performing CEEMEA Hair Care marketing team
Build capabilities in brand strategy, innovation management, communications excellence, and integrated activation
Foster a culture of accountability, collaboration, and consumer obsession
Coach and mentor local teams to raise marketing excellence across the region
WHAT WE WANT YOU TO BRING ALONG Bachelor’s degree in Marketing, Business, or related discipline (MBA preferred)
12–15+ years of progressive experience in FMCG marketing, preferably in hair care or beauty categories
Proven experience leading large, multi‑brand and multi‑country portfolios
Strong track record in ATL communication development and innovation launches
Experience working in complex CEEMEA or emerging market environments
Demonstrated success in matrix leadership and cross‑functional collaboration
Demonstrated success leading innovation and go‑to‑market programs
Experience working in complex, multicultural, matrix organizations
Ability to build effective relationships internally & externally, driving shared goals.
Pro-active attitude and flexible approach.
Excellent time management skills and prioritization under pressure.
High attention to detail, strong organization and analytical skills.
Problem-solving and conflict resolution abilities
Organizational and multitasking skills
Excellent communication skills. Proficiency in English.
High numeracy, and excellent PC skills.
Project management skills
Ability to follow through and complete tasks on time
Solution-minded; desire to solve problems
Taking ownership and accountability for outcomes is a required attitude
Ability to work independently
Self-motivated and results-driven
WELLA COMPANY CORE VALUES: Creative - We foster creativity and excellence to create value for our brands & business. Create brand & customer experiences that delight
Value expertise and intuition with data
Promote innovative ideas & excel in executing them
Collaborative - We work together to create the extraordinary. Act as one team from global to local and across functions
Inspire & empower others to succeed
Treat everyone with trust & assume positive intent
Courageous - We are agile, entrepreneurial and we own our future. Take full accountability for driving results
Make things happen quickly, turning decisions into action
Be open minded & adaptable to new thinking and ways to work
Connected - We stay connected, ensuring we are always customer centric. Connect with professional & consumer needs & behaviors
Think digital first as we engage with professionals & consumers
Create active & engaged communities physically & digitally
Committed- We are responsible for our impact on others & planet. Build inclusive and diverse teams
Act with integrity & transparency towards each other & the consumer
Work to have a positive impact on the planet
WHAT WE OFFER
We care about growth, health, and wellbeing of our employees; therefore, our offer includes:
Company car
Luxmed medical insurance: Employee basic package is covered by Wella, you can upgrade the package or extend it to your spouse or partner and kids
Life insurance: basic option is paid by Wella, you can upgrade the package for you and your family
Lunch card
Multisport card
Parking subsidy or public transportation refund – depending on your commuting style
One additional day off to celebrate each full year of employment (capped at five days)
Birthday as a holiday: celebrate with your loved ones!
End-of-the-year gift, spring celebrations
Bonus for life-time occasions (e.g., giving birth to a child, marriage)
Attractive referral bonus for recommending talents to work at Wella
State-of-the-art workspace, collaborative areas, cool events, and gatherings
Occasional samples of our products to enjoy
Access to discounts on our products in Wella and ghd online shops
