Join to apply for the Conversion Content Writer role at Air Help
Department: Marketing
Location: Warsaw
Compensation: zł9,500 - zł12,000 / month
Overview
At Air Help, we’re reshaping the future of air travel by making air passenger rights simple, accessible, and actionable. As one of the world’s leading travel tech companies, we’ve helped millions of travelers across 35+ countries get the compensation they deserve — and we’re just getting started.
What you’ll drive:
Craft compelling, high‑converting B2 C content across multiple channels (landing pages, email, ad copy, SEO blogs, case studies, mobile App etc.) with a laser focus on driving measurable business outcomes.
Integrate AI into your daily work to scale ideation, increase speed and quality of output, optimise copy and stay on top of content trends.
Collaborate with the B2 B team to produce compelling copy that will reach millions of users in 35 markets worldwide across multiple channels that creates new partnerships and converts customers.
Collaborate with marketing, product, and design teams to align messaging with the full customer journey, ensuring every piece of content contributes to acquisition, retention, and revenue.
Continuously test, optimise, and iterate content using data‑driven insights (A/B testing, heatmaps, analytics) to maximise conversion rates and engagement.
Translate complex product features into crisp, benefit‑driven messaging that resonates with target audiences and accelerates decision‑making.
Establish and maintain brand voice consistency while adapting tone and approach to specific funnels, campaigns, and audience segments.
What you’ll achieve in your first 12 months
Increase organic and paid channel conversion rates by at least 20% through optimised landing pages, ads, and targeted content campaigns.
Produce and launch high‑performing assets directly tied to lead‑gen and revenue outcomes.
Deliver at least 30 optimised, ranking content pieces, driving a measurable lift in qualified traffic and bottom‑of‑funnel leads.
Run at least 25 content experiments across different formats, creating a repeatable testing framework to improve performance month‑over‑month.
What sets you apart
Proven track record of transforming complex legal, financial, or technical products into simple, benefit‑driven messaging that accelerates the customer decision‑making process.
Portfolio showing content projects that you drove end‑to‑end and can tie directly to measurable revenue growth.
Leverage AI tools to enhance content strategy, accelerate execution, and unlock new creative and analytical capabilities.
Passion for writing and a drive for excellence.
Self‑starter, proactive and excellent project manager.
Job Benefits
Culture of autonomy: no micromanagement, no politics.
Growth investment: active learning days, tailored development plans, mentorship, internal workshops, and language classes.
Live well: comprehensive life and health insurance, private healthcare, wellbeing support via Mindgram, and flexible access to fitness with a gym card.
Flexible work: two weeks a year of work‑from‑anywhere, plus flexible benefits tailored to your lifestyle.
Stay connected: annual travel allowance, team days and company‑wide events.
Tech you need: Mac Book and top‑tier tools from day one.
Extra perk: unlimited free access to Air Help’s services.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
IT Services and IT Consulting
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