BAT is evolving at pace - truly like no other organisation. To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!BAT POLAND IS LOOKING FOR AN EMAIL MARKETING SPECIALISTSENIORITY LEVEL: Experienced Professional FUNCTION: Marketing LOCATION: Warsaw, Poland BENEFITS: Private Medical Subscription and Life Insurance Fitness, Wellness and Mental Health benefits Learning & Development programs Holidays with family Hybrid work environment Christmas Gift/Bonus Annual performance bonus ROLE POSITIONING AND OBJECTIVESAs an Email Marketing Specialist you will play a pivotal role in ensuring the seamless execution of CRM & Consumer Care initiatives across our markets. You will work within the Global Business Solutions - Consumer Experience Digital Operations team, collaborating closely with the Digital & Omnichannel Area function to enhance consumer engagement and satisfaction. You will be responsible for the day-to-day deployment and operational execution of CRM & Consumer Care activities, ensuring that all initiatives are delivered successfully, on time, and in compliance with company standards. WHAT YOU WILL BE ACCOUNTABLE FORDrive Operational Excellence – Execute and oversee the smooth delivery of CRM & Consumer Care campaigns, ensuring they are optimized for performance. Identify trends and opportunities for improvement. Enhance Consumer Experience – Develop and execute email marketing campaigns to drive consumer engagement as well as creating audience segments based on target audience data and behaviours. Collaborate & Influence – Work cross-functionally with Brand, Commercial, Consumer Experience, and IDT teams, along with agency partners, to drive business growth and consumer satisfaction. Deliver Data-Driven Insights – Utilize digital performance data to optimize CRM activation strategies, ensuring best-in-class consumer engagement. ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGEExperience managing CRM campaign operations in Salesforce Marketing Cloud, including email content uploads, scheduling, and deployment. Oversee end-to-end project management, ensuring timely execution and optimization of email user journeys. Provide technical and operational expertise to guide teams on best practices for CRM execution. Support end-market teams with consumer care operations, ensuring inquiries are handled effectively across various channels. Analyse campaign performance, sharing insights and recommendations to improve future activations. WE ARE BATAt BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT. Global Top Employer with 53,000 BAT people across more than 180 markets Brands sold in over 200 markets, made in 44 factories in 42 countries Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations Diversity leader in the Financial Times and International Women’s Day Best Practice winner Seal Award winner – one of 50 most sustainable companies BELONGING, ACHIEVING, TOGETHERCollaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
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