Purpose & Overall Relevance for the Organization: Drive and implement the Eastern Europe sports marketing strategy with a strong focus on Poland, Czech Republic and Hungary, supporting brand’s business objectives through impactful partnerships and activations in running, indoor sports, and Olympic/Paralympic-related platforms. Lead and develop a high-performing local team to ensure consistent brand presence, athlete engagement, and category growth across key sports communities. Key Responsibilities: Develop and execute the sports marketing strategy in Poland, Czech Republic and Hungary, aligned with global and regional business objectives. Lead, manage and develop a team consisting of 2 direct reports, fostering a culture of high performance and cross-functional collaboration. Build and maintain strong partnerships with athletes, federations, Olympic/Paralympic Committees, and other key stakeholders within running, indoor sports, and Olympic/Paralympic disciplines. Identify, evaluate and negotiate relevant athletes and sports assets that resonate with target consumers and reinforce adidas’ leadership in non-football performance categories. Collaborate closely with Brand Activation, Omnichannel, and Sales to ensure full integration of sports marketing assets into commercial and communication plans. Represent adidas in negotiations with key partners, ensuring brand visibility and long-term strategic alignment. Drive Net Sales development with partners to support overall organizational business goals. Act as a passionate and professional ambassador of the adidas brand, representing our values and positioning in all external partnerships and public engagements. Manage and track the annual sports marketing budget for the region to ensure efficient allocation of resources. Collaborate with Brand Comms and Business Units to define and align product collections featured by our partners and federations, ensuring relevance to local consumers and category strategy. Monitor market trends, consumer insights, and competitor activities to inform local strategies and asset positioning. Ensure compliance with adidas' internal policies, the Fair Play Code of Conduct, and relevant legal regulations in all partnership engagements. Key Relationships: Internal: Brand Activation, Omnichannel, Sales, Sports Marketing Cluster Central and Global, Finance External: National Olympic and Paralympic Committees, Sports Federations, Clubs, Athletes, Coaches, Agents, Universities, Event Organizers, Marketing Agencies Knowledge, Skills, and Abilities: Strong leadership and people management skills, with the ability to inspire and develop talent across levels. Deep understanding of the Eastern European sports landscape, with a focus on Poland. Expertise in managing athlete and federation partnerships in non-football and Olympic/Paralympic-related sports. Strong project management and organizational skills with a results-oriented mindset. Proven ability to work cross-functionally and influence senior stakeholders. Strategic thinker with strong analytical skills and commercial acumen. Excellent communication and negotiation skills. Fluent in English and Polish. Requisite Education and Experience / Minimum Qualifications: University degree in marketing, business administration, sports management or related field.8+ years of relevant experience in sports marketing or related functions, including at least 2 years in a leadership role. Track record of successfully managing partnerships and driving brand impact through sport. Experience working within or across Eastern European markets, preferably in an international matrix organization. Familiarity with the Olympic movement and national sports structures in Poland. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer. Job Title: Senior Manager Sports Marketing - maternity cover till 31.1.2027
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