Overview
Meet Aperture. At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data-driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results. Founded in 2022 by Hannah Parvaz, we have been recognised as Business Consultant of the Year and named 2024's Most Innovative Growth Agency. As we scale in 2025, we are building a dream team to fuel our ambitions.
Our culture focuses on a growth mindset, responsibility, results, data-driven decisions, client success, collaboration, and radical candour. We operate a remote-first model with occasional in-person sessions in London.
Role
Role overview:
We are hiring a Growth Manager (B2 B) to own multi-channel performance for our B2 B clients, with a clear specialism in Linked In. You will design and run full sales funnels across channels that fit each audience and objective, with Linked In as a core focus and support from Meta, Google/You Tube, and other platforms as needed. You will balance demand creation and demand capture, build and optimise high-converting landing pages, and manage post-click journeys with a structured CRO approach. You will collaborate with our Creative team to shape briefs, test concepts, and ensure campaigns have the right creative and messaging to perform. From time to time, you will work with our CRM specialist to ensure tracking, attribution, and data flow between marketing and sales systems. For the right person, this role can evolve into B2 B Growth Lead to scale growth for high-consideration, human-first brands.
Requirements and structure:
You must be able to work in the UK timezone.
Responsibilities
Plan and manage end-to-end B2 B funnels across awareness, consideration, and conversion
Define audience segments, buying stages, and messaging hierarchies that address human motivations and business needs
Pair brand-building and thought leadership with performance tactics that convert qualified demand
Lead Linked In strategy and execution: audience construction, format selection, testing plans, and ongoing optimisation
Run complementary programs across Meta and Google/You Tube; select additional channels as needed by ICP and objective
Manage budgets, pacing, and learning agendas across multiple accounts and geographies
Architect, brief, and optimise high-converting landing pages and post-click flows
Design structured tests (offer, headline, proof, layout, friction reduction) and implement continuous CRO improvements
Ensure message-match from ad to page to nurture
Set up and QA tracking (tags, pixels, server-side/Conversions APIs) and ensure reliable data flow to analytics and CRM
Report on metrics that matter: MQL→SQL, opportunity rate, pipeline value, sales velocity, and payback - not just CPL
Translate results into clear next actions and roadmap recommendations
Brief and iterate creative with the Creative Strategist, aligning formats and narratives to funnel stages
Test hooks, offers, and proof points systematically; scale winners and retire fatigue
Maintain brand and regulatory compliance across placements
Own relationships with assigned B2 B clients—strategy, execution, communication, and results
Partner with the CRM specialist to establish lifecycle stages, lead scoring, and revenue reporting
Coordinate cross-functionally with creative, data, and design to deliver integrated campaigns on time
Notes
Must be able to work in the UK timezone.
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