Senior Marketing Business Analyst (Insights)
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Senior Marketing Business Analyst (Insights)
role at
Surfshark
Are you excited about driving growth through data-powered marketing insights? Do you enjoy uncovering patterns in customer journeys, campaign performance, and lifecycle metrics that unlock smarter decisions? We are looking for a Senior Marketing Analyst to guide our marketing strategy with clear, actionable insights.
In this role, you’ll work hand-in-hand with marketing leaders and growth teams to connect data with business impact. From defining the KPIs that matter to analyzing funnels, attribution, and ROI, you’ll be the partner who ensures marketing spend and strategy deliver maximum efficiency and customer value. This is your chance to shape how data drives acquisition, retention, and brand performance at scale.
If you want to:
Translate marketing performance data into insights that drive smarter decisions across acquisition, retention, lifecycle, and brand campaigns
Lead the business requirements process: clarify what should be measured, why it matters, and how it links to growth and efficiency
Partner with Marketing Leadership to prioritize analytical needs and ensure insights are tied to strategy and impact
Work closely with Data Analysts and Data Scientists — shaping what questions to answer, aligning models with business context, and turning outputs into actionable recommendations
Analyze customer journeys, funnels, and campaign ROI to uncover growth opportunities, optimize spend, and improve retention
Building/collaborating on incrementality studies and marketing mix modeling, ensuring findings lead to real budget and strategy decisions
Act as the voice of the business and customer in analytics discussions, keeping measurement anchored in outcomes, not just outputs
Mentor peers and contribute to best practices in business analysis for marketing, ensuring consistency in KPI definitions, requirements gathering, and insight storytelling
And you can check off:
Proven experience as a senior business or marketing analyst in Saa S, subscription, or digital businesses
A strong track record of turning insights into outcomes — e.g., lowering acquisition costs, improving funnel conversion, boosting retention, reallocating spend more efficiently
Excellent skills in requirement gathering, stakeholder management, and consultative communication — you make the ambiguous clear
Proficiency in SQL and BI tools (Looker, Tableau, Power BI, etc.) — enough to validate assumptions and explore data while partnering with technical teams
Deep understanding of marketing funnels, attribution, and lifecycle metrics (CAC, LTV, churn, payback)
Hands-on experience working with incrementality tests and marketing mix models — not building them, but using them to guide budget allocation and marketing strategy
Strong ability to define KPIs that matter, keeping teams aligned on the metrics that drive growth
Skilled at insight storytelling, making complex findings persuasive for marketing leaders and executives
Curiosity and domain fluency in digital marketing, Saa S growth, and customer behavior
Strong English communication skills, both written and spoken
Here’s the deal:
Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development
Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks
Tools of your choice: choose the technical equipment and tools you need to do your best work
Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations
Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world
More days off: additional vacation days depending on your tenure
Premium Surfshark accounts: for you, your family, and friends
Gross salary: 4500-5900 Eur/month. Although it may vary depending on your skills and experience
Surfshark is an equal opportunities employer and welcomes applications from all qualified candidates.
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