At
Virtus Lab Group
, we build future-ready software that helps businesses reach peak performance. Now, we’re looking for a confident and strategic
Head of Marketing (Ho M)
who will lead and activate marketing across the entire Virtus Lab Group, including Virtus Lab, plus three specialist & unique brands (Softwaremill, Sensinum, and Reason Field), to deliver growth, greater visibility, and market traction.
Your mission:
From Day 1, you’ll:
Activate marketing across all brands – work closely with existing marketing teams (VL & SML) to launch campaigns, build thought leadership, and create compelling content for technical and business audiences.
Lead US expansion – drive visibility and engagement at key US events, build awareness through storytelling and case studies, and generate the first qualified pipeline from the US within 90 days.
Showcase European excellence – promote Virtus Lab Group expertise in Developer Experience (DX), Data (AI/ML), and Scala, across Europe and the US.
Unify and differentiate – establish Virtus Lab as the Group parent brand while strategically positioning and activating sub-brands where relevant.
Act as a visible and authentic ambassador of Virtus Lab Group - sharing our story across public channels, conferences, and executive communities to build trust and recognition.
Leverage modern AI tools – apply m AI-driven tools to boost team productivity, campaign impact, and marketing efficiency.
Cooperate with Tech Executives and Cx Os – offering insight, strategy, and confidence in marketing-led growth.
What we expect in general:
~10 years of senior marketing experience in IT consulting or professional IT services.
Technical audience fluency – deep understanding of developer ecosystems, with the credibility to speak to experts in Scala, AI/ML, and DX.
Revenue-focused Marketing – proven success in demand generation, ABM, and digital campaign execution that delivers pipeline and revenue.
Modern marketing operations mindset – hands-on experience with automation tools and marketing analytics.
Leadership strength – skilled in leading high-performing, cross-functional marketing teams in global, fast-moving environments.
Nice to have:
Experience with global brand expansion, ideally from Europe to the US — with measurable increases in brand equity and market traction.
Multi-brand strategy expertise – successful integration of acquired or specialist brands under one marketing vision.
Full job description
https://careers.virtuslab.com/job-offer/head-of-marketing/
#J-18808-Ljbffr
