e Commerce Retail Marketing Specialist
Poland Ukraine Baltics Business Unit
External position based in Warsaw
Are you passionate about digital, willing to develop skills in e-commerce and digital communication with strong result-orientation and structured thinking? Join our LEGO family and become a part of our team based in Riga or Vilnius.
We are looking for the individual who will join B2 B e-commerce team of Poland, Ukraine and Baltics. This team is responsible for driving commercial result at online channel in the Business Unit (pure and omni players).
We need e Commerce Retail Marketing Specialist to support short-term and long-term growth within ecommerce channel. You will be requested to operate on a tactical and operational levels.
We expect some practical digital knowledge and highly developed collaboration skills and professional values such as result orientation, accountability and reliability.
Key Responsibilities:
- Enhance the quality of LEGO e Commerce presence across Pure Players, Marketplaces, and Omnichannel customers while tracking execution and driving improvements.
- Utilize knowledge of retailer digital ecosystems and e-commerce strategies to plan and execute effective campaigns across all retailer touchpoints, including social media and both onsite and offsite websites.
- Evaluate digital content performance against KPIs, driving continuous improvement and finding solutions to achieve goals through collaboration with retailers, content agencies, and e Commerce Team.
- Negotiate, implement, and monitor campaigns with B2 B retailers, including Monthly Priority Campaigns and Tailormade customer events, ensuring alignment with the campaign plan and necessary adaptations.
- Develop insights from available data to create benchmarks for e-commerce B2 B retailers and provide tailored solutions to enhance LEGO's positioning and visibility.
- Work closely with key accounts to co-plan and implement online activities, ensuring high-quality visibility and discoverability of the LEGO brand on retailer websites through collaboration with Key Account Managers and content agencies.
- Collaborate with the e Commerce team to identify new e Commerce opportunities and moments to amplify online visibility.
Key requirements:
- Strong digital competencies to communicate with customer web specialists
- Basic knowledge of e-commerce including understanding of retail landscape, the dynamics of the
- e-commerce channel, retailer needs and the differences and needs of both shoppers and consumers
- Analytical skills and ability to aggregate data from different sources into one comprehensive picture
- Structured thinking and very good organizational skills
- Strong communication and presenting skills
- Advanced level of verbal and written English
- Very good Excel & Power Point skills
The LEGO® Group recruits and develops people entirely on merit. If you are confident, you have what it takes to succeed in this role and you share our commitment to creativity, collaboration, quality, please take action and apply now.
