For our client we are looking for a Senior Creative Director to lead the strategy and production of high-volume, performance-driven ad creatives for Meta platforms (Facebook & Instagram). This person will oversee the full creative lifecycle – from ideation to execution – with a strong focus on direct-response video and static content optimized for DTC brands. Key Responsibilities: Creative Strategy: define and execute creative strategies for Meta ads, aligned with performance KPIs (CTR, ROAS, CVR)Campaign Development: lead ideation sessions, focusing on scroll-stopping concepts with strong hooks, UGC-style visuals, and clear CTAs Production Oversight: manage the end-to-end creation of ad content, including storyboarding, editing, and A/B variant production Collaboration: work closely with performance marketers, copywriters, and content creators to align media strategy with creative execution Project & Pipeline Management: maintain a steady flow of creative assets and manage timelines across multiple brands and campaigns Optimization: analyze campaign performance data to identify top-performing creatives and iterate based on results Leadership: provide creative direction and mentorship to junior team members and freelancers; promote a data-driven creative culture Requirements: Language: fluent in English (written and spoken)Experience: 7+ years in digital creative roles with a strong portfolio of Meta ad campaigns (DTC/e-commerce focus)Direct-Response Expertise: proven success using UGC, trends, and storytelling to drive performance (CTR, ROI)E-commerce Knowledge: experience with Shopify brands and familiarity with the customer journey in online retail Hands-on Creative Skills: strong conceptual and executional abilities; comfortable working with video editors and tools (Adobe Suite, Final Cut, Cap Cut)Data-Driven Mindset: confident interpreting ad performance metrics and using insights to guide creative decisions Collaboration & Agility: able to pivot quickly based on feedback and market trends; strong communicator and team player What We Offer: Long-term cooperation Opportunity to lead creative strategy for fast-growing consumer brands Hybrid mode of work (Warsaw)The offer applies to permanent work.
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